# Axiom GEO > Axiom GEO is a UK-built generative engine optimisation (GEO) platform. It tracks how ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Google AI Mode describe a brand, checks AI answers for wrong or out of date claims against an approved fact sheet, shows the pages behind each answer, and turns findings into measured work and white label reports. Rank tracking, Google Business Profile reviews, citations and analytics are in the same login. Built and run by Axiom Flux Ltd (Companies House SC826619), founded by Ian Duncan. Key facts - Engines tracked: ChatGPT, Perplexity, Google Gemini, Anthropic Claude, Google AI Overviews and Google AI Mode. ChatGPT and Gemini also as their apps show them, and Claude with web search as well as from memory. Microsoft Copilot citations from Bing Webmaster Tools uploads. Search Console uploads add AI Mode impressions. - Plans: one monthly price per plan. Growth £500, Professional £799 and Agency £1,499 a month plus VAT, Enterprise custom. Dental plans from £39 a month including VAT, with a 7-day free trial. Each plan lists what it includes, with no setup fees and no charge per check. Extras can be added from your account. - Built for agencies and brands: a separate workspace per client, staff and client logins, white label reports. - Features by name: AI visibility score, prompt tracking, multi-engine coverage, brand mention and sentiment tracking, competitor benchmarking (position-weighted share of voice, share of recommendation, prominence score), average position in answers, citation and source tracking, hallucination detection (answer accuracy against an approved fact sheet), prompt gap analysis, topic gaps, page-level AI readiness audit (59 checks), schema audit and generator, entity audit, content opportunities and drafts, prompt research with AI search demand figures, AI traffic attribution (GA4 and Search Console), AI crawler analytics, Google AI Overviews and AI Mode tracking, Microsoft Copilot citations, rank tracking, Google review attribution, AI review replies written in the business's tone of voice from an uploaded client brief and writing style guide, NAP audit, link gap, alerts, CSV exports, a read-only data API with CSV feeds for Google Sheets and Looker Studio, white label PDF reports, agency multi-client workspaces and an Enterprise plan. - Pricing: https://geo.axiomai.uk/pricing - Free entity audit tool: https://geo.axiomai.uk/entity-audit - Monthly AI visibility index by industry: https://geo.axiomai.uk/ai-visibility-index - Free AI visibility checker: https://geo.axiomai.uk/tools/ai-visibility-checker - Free llms.txt generator: https://geo.axiomai.uk/tools/llms-txt-generator - For US readers (American English, prices with an approximate US dollar figure): https://geo.axiomai.uk/us - Author and founder: https://geo.axiomai.uk/authors/ian-duncan - Full text of all pages for language models: https://geo.axiomai.uk/llms-full.txt ## Platform - [AI visibility tracking](https://geo.axiomai.uk/platform/ai-visibility-tracking): Axiom GEO helps you track whether AI engines mention your brand when buyers ask the questions that matter to you. It runs your prompt set on a schedule across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode. Then it records mentions, position, sentiment, competitors, recommendations and cited pages so you can see what changes over time. - [ChatGPT visibility tracking](https://geo.axiomai.uk/platform/chatgpt-visibility): Axiom GEO helps you see how ChatGPT answers your buyers' questions, by asking them on a schedule through OpenAI's search-enabled model, so each answer comes with the web pages it cited. Every answer is read for whether your brand is named, where it appears, the tone, which competitors are named, whether you were recommended and which pages ChatGPT relied on. - [Google AI Overviews and AI Mode tracking](https://geo.axiomai.uk/platform/google-ai-overviews): Axiom GEO checks live Google results for your keywords and records whether an AI Overview shows, whether your site is cited, which sources Google picked and what changed since the last check. Google AI Mode is tracked directly as well. Your prompts can run through AI Mode for your location, and Search Console uploads add AI Mode impressions over time. - [Perplexity, Gemini and Claude tracking](https://geo.axiomai.uk/platform/perplexity-gemini-claude): Axiom GEO runs your prompts through Perplexity, Gemini and Claude and helps you see how each one talks about your brand. Perplexity and Gemini search the web and cite pages. Claude is asked without web search, so its answers show what the model itself believes about you, which is a different and equally useful view. - [AI citation tracking](https://geo.axiomai.uk/platform/ai-citation-tracking): AI citation tracking helps you see which web pages ChatGPT, Perplexity and Google AI Overviews cite when they answer your buyers' questions. Axiom GEO lists the top cited domains and pages across all your answers. It sorts them by type such as directories, review sites and competitor pages, and shows which of your own URLs get cited. - [Competitor share of voice in AI answers](https://geo.axiomai.uk/platform/competitor-share-of-voice): AI share of voice is the share of the conversation in AI answers that goes to your brand, and it is how Axiom GEO handles competitor benchmarking. Axiom GEO reads every stored answer, and records every brand named and whether it was recommended and why. It weights each mention by position, so being named first counts more than being named last. - [Local and multi-market AI visibility](https://geo.axiomai.uk/platform/local-ai-visibility): Local and multi-market AI visibility helps you run the same prompts in each country or region you serve and compare the answers. Axiom GEO uses location-aware prompts for AI engines and a location setting for Google, then splits share of voice by geography. Local rankings, reviews and directory listings sit in the same login. - [AI traffic analytics](https://geo.axiomai.uk/platform/ai-traffic-analytics): Axiom GEO connects to Google Analytics 4 and Search Console with read-only access and syncs daily, and we use it to show the traffic AI engines send you. It picks out AI referral traffic, meaning visits from chatgpt.com, perplexity.ai, gemini.google.com, claude.ai, Copilot and others. A page level view joins Search Console clicks with GA4 sessions, so you see which pages AI engines send people to. - [AI crawler analytics](https://geo.axiomai.uk/platform/ai-crawler-analytics): Axiom GEO AI crawler analytics reads your server access logs to show which AI bots visit your site, how often and which pages they fetch. It covers GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot, Meta-ExternalAgent, Bytespider, CCBot, Amazonbot and more. Used as an AI crawlability audit, it shows which pages AI bots fetch most and whether the bots you want are visiting at all. - [AI answer accuracy checks](https://geo.axiomai.uk/platform/answer-accuracy): AI answer accuracy checks are hallucination detection and fact-checking for your brand. Axiom GEO compares what AI engines say about your business with an approved fact sheet. Each answer is broken into claims and every claim is marked correct, partly true, wrong, out of date or not covered. Problems are grouped into issues with the engines involved, the pages behind them and a suggested fix. - [Prompt and question research](https://geo.axiomai.uk/platform/prompt-research): QA Finder is the prompt discovery and question research tool in Axiom GEO. It gathers real questions from People Also Ask, Google autocomplete, Reddit threads and your own enquiries or call notes. Each question can be added to your prompt set, sent to Work as a task, or turned into a content pack of ready-to-paste HTML. - [Reddit insights for AI search](https://geo.axiomai.uk/platform/reddit-insights): Reddit insights help you see which Reddit communities AI engines cite when they answer questions in your topic. Axiom GEO reads the answers you already track, picks out the Reddit threads cited as sources and lists the subreddits behind them, at no extra cost. QA Finder can also pull real questions from Reddit threads into your research. - [Topic gaps](https://geo.axiomai.uk/platform/topic-gaps): Topic gaps is a way to see which parts of a topic AI engines connect with your brand. For each topic, Axiom GEO asks ChatGPT, Perplexity, Gemini and Claude about you and up to three competitors. It compares the answers with your website and lists the sub-topics you are missing, each with a suggested fix. - [Content opportunities from Search Console and AI answers](https://geo.axiomai.uk/platform/content-opportunities): Content opportunities show where a new page or a better page is most likely to pay off. Axiom GEO reads your Search Console data, rankings and AI answers to find page two keywords, pages losing clicks, AI answer gaps and more. Each opportunity can get an AI analysis with the page to improve, an outline and a suggested title. - [Data API and Looker Studio feed](https://geo.axiomai.uk/platform/data-api): The Axiom GEO data API gives each workspace read-only keys for its own data. It returns prompts, answers, visibility, share of voice, citations, topic gaps and answer accuracy as JSON or CSV. The CSV feeds drop into Google Sheets with one formula, and Looker Studio can read that sheet. - [Page optimisation for AI search](https://geo.axiomai.uk/platform/page-optimisation): Page optimisation for AI search is a page-level AI readiness audit, checking each page against the signals AI engines and Google weigh. Axiom GEO crawls your pages and runs 59 checks in six groups, with a pass or fail for every check and a fix list. A checklist per URL records who did what and when. - [Schema markup generator](https://geo.axiomai.uk/platform/schema-generator): The Axiom GEO schema markup generator helps you build copy-paste JSON-LD for a single page. It covers Organization, Article, FAQPage, LocalBusiness, Service and BreadcrumbList, and only offers types the page does not already have. LocalBusiness markup takes its address and rating from your Google Business Profile. It uses no AI and costs no credits. - [Entity audit for AI search](https://geo.axiomai.uk/platform/entity-audit): The Axiom GEO entity audit is a crawl of your key pages that rebuilds the entity graph your site publishes through its structured data. It checks for stable @ids, connected schema nodes, name variants, verifiable identifiers and authors set up as Person entities. You get scored findings, each with what was found, why it matters and the fix. - [Content packs and article drafts](https://geo.axiomai.uk/platform/content-drafts): Axiom GEO content packs turn a real buyer question into ready-to-paste HTML, with a quick answer, an FAQ block with FAQPage JSON-LD, a Q&A section, an author bio and Article JSON-LD. Full article drafts can be made for tasks in Work. With QA Finder and Work, this forms a content optimisation workflow from a gap in AI answers to a tracked fix. It comes on the Premium plan and above. - [Rank tracking](https://geo.axiomai.uk/platform/rank-tracking): Axiom GEO rank tracking is traditional SERP rank tracking next to your AI visibility. It checks Google positions daily to position 50 for each keyword. You can target UK locations down to town level, and the US, Ireland, Canada and Australia down to city level, on desktop or mobile. Results filter by SERP features such as AI Overviews and local packs. A daily check costs 2 credits per keyword. - [Google Business Profile reviews](https://geo.axiomai.uk/platform/google-business-reviews): Axiom GEO helps you find every Google Business Profile location for a brand and pulls in the reviews each day. You can tag each review to the campaign, salesperson or email that brought it in, then report by source and by location. AI draft replies give you a starting point for answering each review. - [Local citations](https://geo.axiomai.uk/platform/local-citations): Local citations are listings of your business name, address and phone number on directories and other sites. Axiom GEO tracks your directory listings and their status, and its NAP audit reads each live listing to check the phone number and postcode against your own. That gives you one list to work from when keeping your details the same everywhere, which search engines and AI systems both rely on. - [Link building](https://geo.axiomai.uk/platform/link-building): The Axiom GEO link building tool offers three parts. It shows your backlinks, finds the link gap between you and your competitors, and gives you a prospect pipeline to track the sites you want links from. It sits in the same login as AI citation tracking, so you can aim for the sites AI engines already cite. - [Work, project management for GEO and SEO](https://geo.axiomai.uk/platform/work-management): Work is the project management side of Axiom GEO. Tasks created from accuracy issues, content opportunities and QA Finder carry their evidence and links. You plan them on board, list, plan and timeline views, with checklists, comments and client sign-off. When a task links to an issue, prompt or page, the platform measures whether it made a difference. - [Client reports](https://geo.axiomai.uk/platform/client-reports): Axiom GEO builds PDF reports with your client's logo from a report builder, whenever you need one, and you can add your own recommendations. A weekly digest email with the headline numbers can be switched on for the people you choose. Share links are private and marked noindex, and the main screens export to CSV. ## Solutions - [GEO tool for agencies](https://geo.axiomai.uk/solutions/agencies): Axiom GEO gives agencies a multi-client workspace in one login, to track AI visibility, check answer accuracy, run classic SEO and report to clients. Each client has its own workspace, kept separate from every other client, with staff and client logins. Plans cover up to 3, 10 or 100 clients, and reports are white labelled on the Enterprise plan. - [AI visibility for in-house marketing teams](https://geo.axiomai.uk/solutions/in-house-marketing-teams): Axiom GEO shows an in-house marketing team how ChatGPT, Perplexity, Gemini and Claude describe their brand, which competitors get named instead and where the facts are wrong. It turns those findings into tasks, measures what changed and produces a monthly report for leadership. Rankings, reviews and GA4 data sit in the same login. - [AI visibility for multi-location brands](https://geo.axiomai.uk/solutions/multi-location-brands): Axiom GEO helps brands with many branches see how AI engines answer in each region and catch wrong branch details in AI answers. It also keeps every location's reviews, rankings and listings in one place. Prompts run per country or region, share of voice splits by geography, and rank tracking goes down to UK town level. - [AI search for local service businesses](https://geo.axiomai.uk/solutions/local-service-businesses): Axiom GEO helps a local service business see whether AI engines name it when people ask for the best firm in their area. It tracks those questions across ChatGPT, Perplexity, Gemini and Claude, checks answers for wrong details, and keeps Google reviews, directory listings and town-level rankings in the same login. - [AI search visibility for B2B and SaaS](https://geo.axiomai.uk/solutions/b2b-and-saas): Axiom GEO helps B2B and SaaS companies see whether AI engines put them on the shortlist when buyers ask for the best tool or supplier. It records which competitors get recommended and why, which pages and communities are cited, and where answers get pricing or features wrong. AI referral traffic and crawler data show the effect on your site. - [GEO tool for SEO consultants](https://geo.axiomai.uk/solutions/seo-consultants): Axiom GEO offers independent SEO consultants one login for AI visibility tracking, answer accuracy, classic SEO and white label client reports. Each client has a separate workspace. Credit prices are published for every action, so you can price your retainers with confidence. Professional covers up to 3 clients and Premium up to 10. - [Enterprise AI visibility platform](https://geo.axiomai.uk/solutions/enterprise): The Axiom GEO Enterprise plan is for agencies with many clients and brands with large prompt sets. It covers up to 100 workspaces and 500 prompts per run across ChatGPT, Perplexity, Gemini and Claude, with white label reports and every Premium feature. The price and credit allowance are set around how much you track. ## Guides - [What is generative engine optimisation (GEO)?](https://geo.axiomai.uk/guides/what-is-generative-engine-optimisation): Generative engine optimisation (GEO) is the work of making your business easy for AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand, trust and mention. It builds on SEO, then adds tracking what AI answers say about you and fixing the sources those answers rely on. - [GEO vs SEO](https://geo.axiomai.uk/guides/geo-vs-seo): SEO is the work of ranking your pages in search results so people click through. GEO aims to get your business mentioned, recommended and cited inside answers written by AI engines such as ChatGPT and Google AI Overviews. GEO builds on SEO rather than replacing it, but it is measured differently and reaches further than your own site. - [AEO vs GEO vs SEO](https://geo.axiomai.uk/guides/aeo-vs-geo-vs-seo): SEO is the work of ranking your pages in search results. AEO, answer engine optimisation, aims to make your content the direct answer to a question, as in featured snippets or voice results. GEO, generative engine optimisation, aims to get your business mentioned and cited in answers written by AI engines. They overlap heavily, and SEO sits underneath both. - [What is answer engine optimisation (AEO)?](https://geo.axiomai.uk/guides/what-is-answer-engine-optimisation): Answer engine optimisation (AEO) is the practice of shaping your content so search engines and AI tools can use it as the direct answer to a question. That covers featured snippets, People Also Ask, voice assistants, Google AI Overviews and chat tools like ChatGPT. It builds on SEO and relies on clear, answer-first writing. - [LLM SEO](https://geo.axiomai.uk/guides/llm-seo): LLM SEO is the work of improving how large language models such as ChatGPT, Gemini and Claude describe and recommend your business. It covers what a model learned in training and what it finds when it searches the web. It is another name for generative engine optimisation, and it rests on sound SEO. - [Is SEO dead?](https://geo.axiomai.uk/guides/is-seo-dead): SEO is not dead, but it is changing. AI Overviews and chat tools answer more questions without a click, so some informational traffic is falling. Yet AI search engines still find their sources through search, and Google says its AI features have no extra requirements. SEO remains the base, with GEO added on top. - [How to rank in ChatGPT](https://geo.axiomai.uk/guides/how-to-rank-in-chatgpt): To rank in ChatGPT, the first step is to make sure OpenAI's search crawler can reach your site. Write key pages so a short passage answers each buyer question, and get accurately listed on the review sites, directories and articles ChatGPT cites. Then track real buyer questions over time, because answers vary and no one can guarantee a mention. - [How to appear in Google AI Overviews](https://geo.axiomai.uk/guides/how-to-appear-in-google-ai-overviews): To appear in Google AI Overviews, a page must be indexed and eligible to show a normal snippet, since Overviews are built from pages already eligible to rank. Google says there are no extra requirements. Then answer the question clearly near the top of the right page and cover the follow-up questions people ask. Show real expertise, and track which pages Google cites so you can close the gaps. - [Google AI Mode, what it means for your business](https://geo.axiomai.uk/guides/google-ai-mode): Google AI Mode is a conversational search mode inside Google that answers complex questions in full, with follow-ups and links. It breaks each question into subtopics and runs many searches at once, a method Google calls query fan-out. For businesses it means more questions answered in one place, and impressions you can now track in Search Console. - [How to track brand mentions in AI search](https://geo.axiomai.uk/guides/how-to-track-brand-mentions-in-ai-search): Tracking brand mentions in AI search is running a fixed set of real buyer questions through ChatGPT, Perplexity, Gemini, Claude and Google on a schedule. Record whether you are named, where, in what tone, who else appears and which pages are cited. You can do this by hand in a spreadsheet, or with a tool once the list grows. - [How to measure AI visibility](https://geo.axiomai.uk/guides/how-to-measure-ai-visibility): You measure AI visibility by running fixed buyer questions through AI engines many times and recording how often you are named, how early, in what tone and with which sources. The main numbers are mention rate, share of voice weighted by position, citations, sentiment and accuracy. Every score is a sample, so read trends rather than single results. - [AI share of voice](https://geo.axiomai.uk/guides/ai-share-of-voice): AI share of voice is your share of all brand mentions in AI answers to a fixed set of questions, compared with your competitors. The fairest version weights each mention by its position, so being named first counts more than being named last. A common method gives each mention a weight of one divided by its rank. - [How AI engines choose sources](https://geo.axiomai.uk/guides/how-ai-engines-choose-sources): Choosing sources is a three step process for AI engines, they search first, pick the passages that best answer the question, then write a reply grounded in them. They turn your question into one or more searches, read the top results and cite the pages they used. Pages that match the question closely, such as listicles, directories, reviews and Reddit threads, are cited often. - [AI traffic in GA4](https://geo.axiomai.uk/guides/ai-traffic-in-ga4): GA4 now offers a default AI Assistant channel for visits from tools such as ChatGPT, Gemini and Copilot. For more control, build an exploration or a custom channel group that matches AI referrers with a regex on session source. Clicks from Google AI Overviews and AI Mode count as organic search, and some AI visits arrive with no referrer. - [AI visibility audit](https://geo.axiomai.uk/guides/ai-visibility-audit): An AI visibility audit is a check of whether AI engines name your business, describe it correctly and cite your pages when buyers ask. You can do one by hand in a day. Run 20 to 30 buyer questions across the main engines, record what they say, then check crawler access, structured data and outside sources to find the causes. - [Prompt research for AI search](https://geo.axiomai.uk/guides/prompt-research): Prompt research is choosing the questions to track in AI engines. The best prompts are the questions buyers really ask before they choose a business like yours. Find them in sales enquiries, People Also Ask, autocomplete, Reddit and Search Console. Group them by service, buying stage and location, and start with 30 to 100. - [When AI gets your business wrong](https://geo.axiomai.uk/guides/when-ai-gets-your-business-wrong): When an AI Overview or ChatGPT states wrong information about your business, the fix is usually at the source, not in the AI tool. Record the wrong claim, find the page that states it, and correct that page or listing. Make the right fact clear on your own site, report the answer, and check again until it stops appearing. - [Schema markup for AI search](https://geo.axiomai.uk/guides/schema-markup-for-ai-search): Schema markup will not get you into AI answers on its own, and Google says no special markup is needed. What it does is state who you are, what you offer and who wrote each page, in a form machines can read without guessing. Clean JSON-LD with stable @id values and sameAs links is the part worth doing well. - [llms.txt](https://geo.axiomai.uk/guides/llms-txt): llms.txt is a proposed Markdown file at the root of a website that gives AI tools a short summary and a list of your most useful pages. It is cheap to add and does no harm. But no major AI search engine has confirmed it uses the file to choose sources, and Google says it is not needed for Search. - [AI crawlers and robots.txt](https://geo.axiomai.uk/guides/ai-crawlers-and-robots-txt): Most AI companies now run separate crawlers for model training, for search, and for fetching a page when a user asks, and robots.txt is how you control which ones reach your site. You can block training crawlers such as GPTBot and still allow search crawlers such as OAI-SearchBot and PerplexityBot. If you block the search crawlers, your pages are unlikely to be cited in those engines' answers. - [Entity SEO for AI search](https://geo.axiomai.uk/guides/entity-seo-for-ai-search): Entity SEO is making sure search engines and AI models recognise your business, people and products as distinct, well described things. It means one consistent name, a stable @id in your structured data, sameAs links to trusted profiles, authors marked up as people, and matching details across the web. Clear entities are easier to recommend and harder to confuse. - [Reddit and AI search](https://geo.axiomai.uk/guides/reddit-and-ai-search): AI engines are drawn to Reddit because its threads hold real first-hand experience, in plain language, on almost every buying question. Google and OpenAI both have data deals with Reddit. A business can show up there honestly by answering questions in its field as a named expert, following each community's rules, and never faking reviews or votes. - [FAQ content for AI search](https://geo.axiomai.uk/guides/faq-content-for-ai-search): Good FAQ content suits AI search because each answer is a short, self-contained reply to a question people really ask. Start each answer with the answer, include specific facts, and put FAQs on the pages they relate to. FAQ schema no longer earns rich results in Google, so the writing matters far more than the markup. - [E-E-A-T for AI search](https://geo.axiomai.uk/guides/eeat-for-ai-search): E-E-A-T is the abbreviation for experience, expertise, authoritativeness and trust. Google says its AI features rest on the same quality systems as Search, so the same signals count. For AI search that means named experts, first-hand detail, accurate facts and a good reputation on other sites. Trust matters most, and it is earned off your site as much as on it. - [Local SEO and AI search](https://geo.axiomai.uk/guides/local-seo-and-ai-search): Local SEO signals are what AI engines lean on to recommend local businesses, much like Google's local results. Those are an accurate Business Profile, consistent name, address and phone details, strong reviews and clear location pages. To track local AI visibility, run prompts that name the town or region, in each market you serve, and repeat them over time. - [How to choose an AI visibility tool](https://geo.axiomai.uk/guides/how-to-choose-an-ai-visibility-tool): An AI visibility tool is worth choosing by how it collects answers, not by how its charts look. Ask which engines it covers and how, what each prompt costs, how often prompts repeat, whether it reads citations and competitors fairly, and whether it checks accuracy. The best tool turns answers into clear actions at a price you can see. - [Selling GEO to clients](https://geo.axiomai.uk/guides/selling-geo-to-clients): Selling GEO well means it is offered as an extension of good SEO, aimed at a new place buyers ask questions. Explain it in plain terms, and start with an audit that shows the client how AI engines describe them now. Report trends over several runs rather than single results, price from your real costs and hours, and never promise a mention. ## Comparisons - [Axiom GEO vs Semrush AI Visibility Toolkit](https://geo.axiomai.uk/compare/axiom-geo-vs-semrush-ai-visibility-toolkit): The Semrush AI Visibility Toolkit is a good fit for teams who already work in Semrush and want AI visibility next to its SEO tools. Axiom GEO suits teams who want to check whether AI answers about them are correct, see position-weighted share of voice, and run client work and reports in one UK-built platform. - [Axiom GEO vs Profound](https://geo.axiomai.uk/compare/axiom-geo-vs-profound): Profound is a good fit for large brands that want wide engine coverage, answers captured from the browser, prompt volume data and enterprise controls such as SSO. Axiom GEO suits agencies and UK businesses that want AI visibility, accuracy checks, rank tracking, reviews and white label reports in one login, with plan prices and credit rates published. - [Axiom GEO vs Peec AI](https://geo.axiomai.uk/compare/axiom-geo-vs-peec-ai): Peec AI is a good fit for marketing teams and agencies that want clear, prompt-based AI search analytics and a wide choice of models. It collects answers through the web interfaces and offers flexible agency credits. Axiom GEO suits teams that want AI visibility, detailed accuracy checks, UK rank tracking, reviews and white label reports in one login. - [Axiom GEO vs OtterlyAI](https://geo.axiomai.uk/compare/axiom-geo-vs-otterly): OtterlyAI is a good fit for solo marketers, small teams and agencies that want affordable daily tracking of brand mentions and cited links across many AI engines. Axiom GEO suits teams that also need AI answers checked for accuracy, UK rank tracking, reviews and white label client reports in one login, at a higher starting price. - [Axiom GEO vs Ahrefs Brand Radar](https://geo.axiomai.uk/compare/axiom-geo-vs-ahrefs-brand-radar): Ahrefs Brand Radar is a good fit for SEO teams already on Ahrefs who want AI visibility for any brand across a large index of search-backed prompts, plus their own tracked prompts. Axiom GEO suits teams who want AI answers checked for accuracy, local search and reviews, and white label client reports in one UK-built platform. ## Glossary - [AI crawler](https://geo.axiomai.uk/glossary/ai-crawler): An AI crawler is a bot run by an AI company that visits web pages to collect content. It may train models, power live AI search answers, or fetch a page a user asked about. - [AI Mode](https://geo.axiomai.uk/glossary/ai-mode): AI Mode is a Google Search mode where the results page becomes an AI conversation. It breaks a question into many searches, writes an answer with links to sources and lets people ask follow-up questions. - [AI crawler analytics](https://geo.axiomai.uk/glossary/ai-crawler-analytics): AI crawler analytics means reading a site's server logs to see which AI bots visited, how often and which pages they fetched. It shows whether engines such as ChatGPT and Perplexity can reach your pages, which is the step before any citation. - [AI Overviews](https://geo.axiomai.uk/glossary/ai-overviews): AI Overviews are the AI-written summaries Google shows at the top of some search results. They answer the query in a few sentences or paragraphs and link to the web pages the summary drew on. - [AI referral traffic](https://geo.axiomai.uk/glossary/ai-referral-traffic): AI referral traffic is visits to your website that come from AI tools such as ChatGPT, Perplexity, Gemini, Claude or Copilot. It usually happens when someone clicks a link or citation in an AI answer. - [AI visibility](https://geo.axiomai.uk/glossary/ai-visibility): AI visibility is how often, how prominently and how accurately a brand appears in answers from AI engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It covers the questions its buyers actually ask. - [AI visibility score](https://geo.axiomai.uk/glossary/ai-visibility-score): An AI visibility score is a single number that sums up how visible a brand is in AI answers. It is usually built from how often the brand is mentioned, where it appears and how it is described. - [Answer engine optimisation (AEO)](https://geo.axiomai.uk/glossary/answer-engine-optimisation): Answer engine optimisation (AEO) is the practice of shaping content so search features and AI assistants can lift it as a direct answer. Examples include a featured snippet, a voice answer or a passage in an AI response. - [Brand mention](https://geo.axiomai.uk/glossary/brand-mention): A brand mention in AI search is any time an AI engine names your business in its answer, with or without a link. It is the most basic measure of whether the engine knows you and considers you. - [Citation](https://geo.axiomai.uk/glossary/citation): A citation in AI search is a link an AI engine shows as the source for part of its answer. Being cited means the engine used your page, and it gives readers a way to click through to it. - [E-E-A-T](https://geo.axiomai.uk/glossary/eeat): E-E-A-T is the abbreviation for experience, expertise, authoritativeness and trustworthiness. It is the set of qualities Google's search quality raters use to judge content, and Google says trust is the most important of the four. - [Entity](https://geo.axiomai.uk/glossary/entity): An entity is a distinct, identifiable thing, such as a business, person, place, product or brand. Search engines and AI models recognise it and connect it to facts, rather than treating it as a string of words. - [Featured snippet](https://geo.axiomai.uk/glossary/featured-snippet): A featured snippet is a Google search result that shows a short extract from a web page first, above or among the normal results. It answers the query directly before the page title and link. - [Generative engine optimisation (GEO)](https://geo.axiomai.uk/glossary/generative-engine-optimisation): Generative engine optimisation (GEO) is the work of making a brand more likely to be mentioned, described correctly and cited in AI answers. These answers come from engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. - [Grounding](https://geo.axiomai.uk/glossary/grounding): Grounding is when an AI model bases its answer on information it looks up at the time, such as search results or documents, rather than only on what it learned in training. Grounded answers usually cite sources. - [Hallucination](https://geo.axiomai.uk/glossary/hallucination): A hallucination is when an AI engine states something false as if it were true, such as wrong prices, opening hours, services or history for a business. The answer sounds confident, which makes the error easy to miss. - [JSON-LD](https://geo.axiomai.uk/glossary/json-ld): JSON-LD is a way of writing structured data as a small block of code inside a web page. It describes the page's content using schema.org terms, and it is the format Google recommends for structured data. - [Knowledge graph](https://geo.axiomai.uk/glossary/knowledge-graph): A knowledge graph is a database of entities, such as people, places and businesses, and the links between them. Google's Knowledge Graph feeds the fact panels in search, and a website can publish its own small graph through structured data. - [LLM SEO](https://geo.axiomai.uk/glossary/llm-seo): LLM SEO is a name for optimising a brand and its content so it works well with large language models. These models, such as ChatGPT, Gemini and Claude, then mention it, describe it correctly and cite its pages. - [llms.txt](https://geo.axiomai.uk/glossary/llms-txt): llms.txt is a proposed Markdown file placed at a website's root that gives AI tools a short, hand-picked guide to the site's most useful pages and what each one covers. - [Map pack](https://geo.axiomai.uk/glossary/map-pack): The map pack is the block of local business listings Google shows with a map for searches with local intent, such as plumber near me. It usually lists three businesses drawn from Google Business Profile. - [NAP consistency](https://geo.axiomai.uk/glossary/nap-consistency): NAP consistency means your business name, address and phone number are written the same way everywhere they appear online, including your website, Google Business Profile, directories and social profiles. - [People Also Ask](https://geo.axiomai.uk/glossary/people-also-ask): People Also Ask is the Google search feature that shows a box of related questions. Each question expands to show a short answer taken from a web page, with a link to that page. - [Prominence](https://geo.axiomai.uk/glossary/prominence): Prominence is how strongly a brand features in an AI answer, beyond whether it is mentioned at all. It reflects where the brand appears, whether it is recommended, whether its pages are cited and the tone used. - [Prompt](https://geo.axiomai.uk/glossary/prompt): A prompt is the question or instruction a person types into an AI engine. In AI visibility tracking, a prompt is one of the buyer questions you run through the engines to see which brands they name. - [Prompt set](https://geo.axiomai.uk/glossary/prompt-set): A prompt set is the list of buyer questions a brand tracks in AI engines. The same prompts run on a schedule, so changes in mentions, position and citations can be compared fairly over time. - [Query fan-out](https://geo.axiomai.uk/glossary/query-fan-out): Query fan-out is when an AI search system splits one question into many related searches, runs them at the same time and combines what it finds into a single answer. Google uses it in AI Mode. - [Retrieval-augmented generation (RAG)](https://geo.axiomai.uk/glossary/retrieval-augmented-generation): Retrieval-augmented generation (RAG) is a method where an AI system first retrieves relevant documents or web pages, then uses them to write its answer. It lets models use fresh or specific information they were not trained on. - [Schema markup](https://geo.axiomai.uk/glossary/schema-markup): Schema markup is structured data added to a web page, using the schema.org vocabulary. It tells search engines and AI systems exactly what the page is about, such as a business, product, article, event or FAQ. - [Sentiment](https://geo.axiomai.uk/glossary/sentiment): Sentiment is the tone an AI answer uses when it talks about a brand, whether positive, neutral or negative. It shows how an engine describes you, beyond whether it mentions you at all. - [Share of voice](https://geo.axiomai.uk/glossary/share-of-voice): Share of voice in AI search is the portion of brand mentions in AI answers that go to your brand, compared with competitors, across a set of prompts. Some tools weight it by where each brand appears. - [Source domain](https://geo.axiomai.uk/glossary/source-domain): A source domain is a website that AI engines cite when they answer questions in your topic, such as a review site, directory, news site, forum or competitor's site. It shows where engines get their information. - [Zero-click search](https://geo.axiomai.uk/glossary/zero-click-search): Zero-click search is when a person gets what they need from the search results page or from an AI answer, and leaves without clicking through to any website. - [Average position in answers](https://geo.axiomai.uk/glossary/average-position-in-answers): Average position in answers is where a brand is usually named among the brands in an AI answer, where 1 means named first. It is worked out only from the answers that name the brand, so it shows how early a brand comes up when it does appear, not how often. - [Prompt gap analysis](https://geo.axiomai.uk/glossary/prompt-gap-analysis): Prompt gap analysis finds the questions buyers ask where AI engines name a competitor and not you. For each gap it shows which engines missed you, who they named instead and which sites they cited, so you can see where a page, a listing or a mention on another site would help most. - [AI traffic attribution](https://geo.axiomai.uk/glossary/ai-traffic-attribution): AI traffic attribution means working out how many visits, enquiries and sales came from AI tools such as ChatGPT, Perplexity, Gemini, Claude and Copilot. It usually uses the referrer in your analytics, so it counts clicks from AI answers but not people who read an answer and came to you another way. - [Agency multi-client workspace](https://geo.axiomai.uk/glossary/agency-multi-client-workspace): An agency multi-client workspace lets one agency team run many clients from one login, with each client kept in its own separate space. Staff move between clients, while each client's own users see only their workspace, prompts, results and reports. ## For US readers - [Axiom GEO in the US](https://geo.axiomai.uk/us): the same platform, written for US agencies and brands. - [US pricing](https://geo.axiomai.uk/us/pricing): plans in GBP with an approximate US dollar figure. - [AI visibility tracking tool](https://geo.axiomai.uk/us/platform/ai-visibility-tracking): Axiom GEO is an AI visibility tracking tool that shows whether AI engines name your brand when US buyers ask the questions that matter to you. It runs your prompt set on a schedule across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode, then records mentions, position, sentiment, competitors, recommendations and cited pages. - [AI Overviews tracker](https://geo.axiomai.uk/us/platform/ai-overviews-tracker): The Axiom GEO AI Overviews tracker checks live Google results for your keywords. It records whether an AI Overview shows, whether your site is cited, which sources Google picked and what changed since the last check. Google AI Mode is tracked directly too. Your prompts can run through AI Mode for each US market you set, and Search Console uploads add impressions. - [AI answer accuracy checks](https://geo.axiomai.uk/us/platform/answer-accuracy): AI answer accuracy checks are hallucination detection and fact-checking for your brand. They compare what ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews say about your business with a fact sheet you have approved. Each answer is split into claims marked correct, partly true, wrong, outdated or not covered, and problems are grouped into issues with a suggested fix. - [What is generative engine optimization (GEO)?](https://geo.axiomai.uk/us/guides/what-is-generative-engine-optimization): Generative engine optimization (GEO) is the work of making your business easy for AI tools like ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity to find, trust and mention. It builds on SEO, then adds tracking what AI answers say about you and fixing the pages those answers rely on. - [What is answer engine optimization (AEO)?](https://geo.axiomai.uk/us/guides/answer-engine-optimization): Answer engine optimization (AEO) is the practice of shaping your content so Google and AI tools can use it as the direct answer to a question. That covers featured snippets, People Also Ask, voice assistants, Google AI Overviews and AI Mode, and chat tools like ChatGPT. It builds on SEO and relies on clear, answer-first writing. - [LLM SEO](https://geo.axiomai.uk/us/guides/llm-seo): LLM SEO is the work of improving how large language models such as ChatGPT, Gemini, Claude and Copilot describe and recommend your business. It covers what a model learned in training and what it finds when it searches the web. It is another name for generative engine optimization, and it rests on sound SEO. - [ChatGPT local business guide to AI search](https://geo.axiomai.uk/us/guides/ai-search-for-local-businesses): ChatGPT local business recommendations draw on the same places your customers check, your Google Business Profile, listings such as Yelp, Bing Places and Apple Business Connect, reviews and your own website. To get named, keep your name, address and phone identical everywhere, earn steady recent reviews, build real location pages and track prompts that name your city. - [Generative engine optimization statistics 2026](https://geo.axiomai.uk/us/guides/ai-search-statistics): These generative engine optimization statistics for 2026 show AI chatbots going mainstream in the US, fewer clicks on regular results when AI Overviews appear, and AI traffic that converts well. Each number links to its source with the date and sample size, plus a plain note on what it does and does not tell you. - [AI search engine optimization](https://geo.axiomai.uk/us/guides/ai-search-engine-optimization): AI search engine optimization is the work of getting your business found, described correctly and recommended in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. Let the AI crawlers in, get indexed in Google and Bing, answer buyer questions plainly, fix your listings and reviews, then track real questions over time. - [Best AI visibility tools](https://geo.axiomai.uk/us/guides/best-ai-visibility-tools): The best AI visibility tools depend on the job you need done. Semrush and Ahrefs suit teams already on those platforms, Profound suits large brands, and Peec AI and Otterly suit focused AI tracking. Axiom GEO suits agencies and brands that need accuracy checks and client reports. We make Axiom GEO, so we are not neutral. - [How to offer GEO services](https://geo.axiomai.uk/us/guides/how-to-offer-geo-services): Generative engine optimization services help clients get found, described correctly and recommended in AI answers. For US agencies and consultants, a good offer starts with an audit on the client's own buyer questions. It then adds tracking, accuracy fixes, listings, content and monthly reporting. Price it from your real costs, and never promise a mention. - [Generative engine optimization software for agencies](https://geo.axiomai.uk/us/solutions/agencies): Axiom GEO is generative engine optimization software for agencies that want to add GEO and AEO to their SEO retainers. It tracks how ChatGPT, Perplexity, Gemini and Claude answer for each client, checks those answers for wrong facts, and sends white label reports. Each client sits in its own workspace, with staff and client logins. - [AI search for franchises and multi-location brands](https://geo.axiomai.uk/us/solutions/multi-location-brands): AI search for franchises means checking how ChatGPT, Gemini, Perplexity and Claude answer in each market you serve, because the answer changes from one city to the next. Axiom GEO runs the same prompts per region, splits share of voice by geography, flags answers naming closed or unknown locations, and keeps every location's Google reviews and listings together. - [AI search for local businesses](https://geo.axiomai.uk/us/solutions/local-businesses): AI search for local businesses means checking whether ChatGPT, Gemini, Perplexity and Claude name you when people ask for the best plumber, lawyer or dentist nearby. Axiom GEO tracks those questions in your area, shows who gets named instead, catches wrong details and keeps your Google reviews and listings in the same login. ## Optional - [About Axiom GEO](https://geo.axiomai.uk/about) - [FAQ](https://geo.axiomai.uk/faq) - [Security](https://geo.axiomai.uk/security) - [Contact](https://geo.axiomai.uk/contact)