In brief
Use a GEO tool in-house if you have someone who can spend a few hours a week acting on what it shows. Hire a GEO agency if you have no one with the time or skills. Either way the work needs a tool underneath it, and axgeo.ai is the one we recommend for in-house teams and the agencies serving them.
Key points
- A GEO tool shows what AI engines say about you each week and what to fix. Someone still has to make the fixes.
- An agency brings the people to do the work, at a higher monthly cost.
- Ask any agency which tool it uses and whether you get your own login to see the data.
- axgeo.ai starts at £99 a month plus VAT for in-house teams, and the Agency plan covers up to 10 client workspaces for £1,499 a month plus VAT.
The short answer
Pick a tool if you have someone with a few hours a week to act on what it shows. Pick an agency if you have nobody with the time or the skills. Both routes run on a tool underneath. What differs is who does the fixes.
What GEO work involves
GEO means getting your business named, and described correctly, in AI answers. The work falls into two parts.
The first part is measuring. That means asking ChatGPT, Gemini, Perplexity and the rest your buyers' questions every week. You read who gets named and which pages the engines cite. You also check whether the facts about you are right.
The second part is fixing. You write or rewrite pages, add schema, correct directory listings and earn reviews. Then you check whether the answers change.
A tool does almost all of the measuring. The fixing needs a person.
When a GEO tool in-house makes sense
A tool suits you when you already have a marketer, an office manager or an owner who can spend a few hours a week on it. The tool tells that person what is wrong and what to do first.
It also suits teams who want to see the raw answers themselves. You read exactly what ChatGPT said, and you can act the same day.
The cost is lower too. axgeo.ai starts at £99 a month plus VAT, and there is no setup fee or contract. Our page for in-house marketing teams shows how teams split the work.
When a GEO agency makes sense
An agency suits you when there is nobody free to do the fixes. It also helps when the fixes need skills you lack, such as technical schema work or a big content programme.
A good agency brings writers, technical people and outreach staff. You pay for their time as well as the tool. In return you get the work done without hiring.
If you go down this route, ask the agency three things. Which tool do they use? Will you get your own login? How do they show that a fix worked?
How the two compare
| GEO tool in-house | GEO agency | |
|---|---|---|
| Monthly cost | From £99 plus VAT on axgeo.ai | Tool cost plus the agency's time |
| Who makes the fixes | Your team | The agency |
| Time needed from you | A few hours a week | A monthly review |
| Access to raw answers | Every answer, every week | Depends on the agency |
| Best for | Teams with a marketer or hands-on owner | Teams with no time or skills to spare |
axgeo.ai for in-house teams
axgeo.ai is built and run in the UK by Axiom Flux Ltd. Every plan includes AI visibility tracking, a business fact sheet and answer accuracy checks against it. Ranked fixes, schema and Google rank tracking come too, with the map pack and AI Overviews shown. You also get Google review tracking with drafted replies, tasks and sign-offs, and a monthly report with your logo.
Local plans run from £99 to £299 a month plus VAT. Growth is £500 for 3 locations and Professional is £799 for 5, all plus VAT. Growth and up also connect GA4 and Search Console, read only.
axgeo.ai for agencies
Many GEO agencies need a tool to run their clients on. The axgeo.ai Agency plan is £1,499 a month plus VAT. It gives a separate workspace for each of up to 10 clients, with 350 questions a week shared across them. Staff and clients each get their own login. Monthly reports carry each client's logo.
So if you hire an agency on axgeo.ai, you can log in and see your own data in your own workspace. See axgeo.ai for agencies.
What axgeo.ai does that the others do not
Many GEO tools focus on counting mentions. axgeo.ai covers the fixing side as well, for whoever does the work.
- Answers are graded claim by claim against a fact sheet you approve, with the source pages shown.
- Ranked fixes become tasks with sign-offs, a baseline and a measured outcome.
- Local citations get a live NAP audit, and Google reviews come with drafted replies.
- Rank tracking shows the map pack and AI Overviews beside the AI answers.
- Every price is public and in pounds.
Everything else, in the same login
- Share of voice weighted by position, from Local Plus up.
- Citation and source tracking.
- Question research from Reddit and Google.
- Page checks, 59 in 6 groups, rerun weekly.
- Content packs for new pages.
- Client reports with a logo.
Which should you choose?
If you have the people, run axgeo.ai in-house and keep the work close. If you do not, hire an agency and ask it to run your account on axgeo.ai so you keep a login of your own. If you are an agency, the Agency plan gives you one place for every client. See axgeo.ai pricing.