Plain guides to AI search, written by people who do the work.

What is generative engine optimisation (GEO)?

A plain guide to generative engine optimisation. How AI engines build answers, what GEO work involves, what the research shows and where to start.

GEO vs SEO

GEO vs SEO compared side by side. What each one aims for, how each is measured, what carries over and where the work is different.

AEO vs GEO vs SEO

AEO, GEO and SEO explained side by side, with a comparison table, where each term came from, how they overlap and which to focus on first.

What is answer engine optimisation (AEO)?

What answer engine optimisation means, how answer engines pick an answer, how to write pages they can lift, and how AEO fits with SEO and GEO.

LLM SEO

What LLM SEO means, how large language models learn about a business, which tactics help, which are hype, and how to tell a sound offer from a scam.

Is SEO dead?

A balanced look at whether SEO is dead, what AI search is changing, what is replacing parts of it, and where SEO effort still pays off in 2026.

How to rank in ChatGPT

How to rank in ChatGPT, what makes it choose which businesses to mention and cite, and the practical steps that help your brand appear in its answers.

How to appear in Google AI Overviews

How to appear in Google AI Overviews, what triggers one, what Google's own guidance says, and the practical steps that make your pages more likely to be cited.

Google AI Mode, what it means for your business

What Google AI Mode is, how query fan-out works, how it differs from AI Overviews, and how to measure it with the Search Console generative AI report.

How to track brand mentions in AI search

Two ways to track brand mentions in AI search, across ChatGPT, Perplexity, Gemini and Google, by hand with a spreadsheet or with a tool, and what to record.

How to measure AI visibility

The numbers that measure AI visibility, how to calculate them, what a good AI visibility score looks like, and why every score is a sample.

AI share of voice

What AI share of voice is, why mentions should be weighted by position, and a worked example of 1/rank weighting using made-up brands.

How AI engines choose sources

How AI engines choose sources, why ChatGPT, Perplexity and Google pick the pages they cite, what retrieval and grounding mean, and what usually wins.

AI traffic in GA4

Step by step, how to see AI traffic in GA4 (Google Analytics 4) with the AI Assistant channel, a custom channel group and a regex exploration.

AI visibility audit

A manual AI visibility audit anyone can run in a day. Test prompts across engines, check facts, sources, crawler access and schema, then pick the fixes.

Prompt research for AI search

Prompt research for AI search, how to choose the prompts to track, where to find real buyer questions, how to add local modifiers, and how many you need.

When AI gets your business wrong

What to do about wrong AI overview information, when Google, ChatGPT or other AI tools state wrong facts about your business, and how to fix the source.

Reddit and AI search

In AI search, why ChatGPT, Perplexity and Google AI Overviews cite Reddit threads, and how a business can take part honestly without getting banned.

FAQ content for AI search

For AI search, how to choose and write FAQ content that engines can lift into answers, and where FAQ schema still fits after Google dropped rich results.

E-E-A-T for AI search

What E-E-A-T means for AI Overviews, ChatGPT and Perplexity, based on Google's guidance and the Search Quality Rater Guidelines, with practical steps.

Local SEO and AI search

How AI engines choose local businesses to recommend, what local SEO work still counts, and how to track AI visibility for local searches town by town.

Schema markup for AI search

Schema markup for AI search, what it does and does not do for ChatGPT, Gemini and AI Overviews, with JSON-LD examples for Organization and FAQPage.

llms.txt

An honest look at llms.txt. What the file is, how to write one, an example you can copy, and what the AI engines have and have not said about it.

AI crawlers and robots.txt

Which AI crawlers visit your site, what each one is for, and how to write robots.txt rules that keep you in AI search while controlling training use.

Entity SEO for AI search

What entity SEO is and why AI engines need it. Stable @id values, sameAs links, consistent names, author entities and when Wikidata is appropriate.

How to choose an AI visibility tool

A fair checklist for how to choose a GEO or AI visibility tool, covering engines, prompts, repeat runs, citations, accuracy, local coverage and price.

Selling GEO to clients

For agencies and consultants, how to sell GEO services honestly, what to report, how to price a GEO retainer sensibly, and how to set expectations.