A homeowner in Bristol wants to sell. Before she books a single valuation, she asks ChatGPT who the best agents in her part of the city are. She gets five names. Three of them get a call.
That shortlist used to come from the local paper, a neighbour or a board on the street. More and more, it now comes from an AI tool. This page covers how agencies end up on it.
Typical questions sellers and landlords ask
Here is a sample of the questions people put to AI tools about agents. Your own will name your towns and streets.
- Who are the best estate agents in Clifton for selling a family home?
- Which letting agents in Nottingham are good for landlords with one flat?
- What fees do estate agents in Chelmsford usually charge?
- Is there an estate agent in Harrogate that sells a lot of period houses?
- Which agents in Kingston have the best reviews from sellers?
Sales and lettings often get different answers. So do neighbouring towns.
Why one agency gets named and another does not
Search-enabled AI tools read what the web says about agents in a place. They tend to rely on review sites, property portals, Google Business Profiles and agency websites. They favour sources that compare several firms.
We saw this clearly in our study of London dentists in October 2026. 89% of the 1,309 AI answers cited at least one website, and 64% cited a dental directory. Estate agency is a different market. Even so, the habit of trusting a page that lists many firms carries across.
Three things make an agency easy to recommend. Its branch details match everywhere. It has plenty of recent reviews from sellers and landlords. And its website says plainly which areas it covers and what it does there.
Agencies often slip on the last point. A site built around property search can say very little about the agency itself.
Fixes that tend to pay off
Begin with your listings. Every branch needs the same name, address, phone number and hours on your site, on Google and on every portal profile.
Next, build one page for each area you want to win. Describe the streets and types of home you sell there. Mention the team members who cover it.
Then work on reviews. Ask every completed sale and every renewed tenancy for a Google review, and reply to each one.
Finally, add schema to your branch pages. It sets out your address, hours and services in a form machines read easily.
How axgeo.ai fits in
axgeo.ai asks your chosen questions every week across ChatGPT, Gemini, Perplexity and Google AI Mode. It records which agencies are named and where you appear in each answer.
Behind every answer sits the list of source pages the engine used. If an answer gives the wrong hours for your branch, answer accuracy flags it against your approved fact sheet and points to the page that caused it.
Your Google side sits in the same login. Rank tracking runs nightly to position 30, down to town level, with the map pack shown. Google Business Profile reviews are collected with drafted replies. You also get page checks, a schema generator and a monthly report with your logo.
Plans for one branch or several
| Plan | Price a month, plus VAT | Branches | Questions a week |
|---|---|---|---|
| Local | £99 | 1 | 20 |
| Local Plus | £199 | 1 | 40 |
| Local Pro | £299 | 2 | 60 |
| Growth | £500 | 3 | 100 |
| Professional | £799 | 5 | 175 |
Local and Local Plus suit a single office. Local Pro is built for two branches and adds daily review tracking. Growth and up suit agencies with three or more branches. See every detail on the pricing page.
For more on the local basics behind AI answers, see AI search for local service businesses.