AI visibility index, October 2026
CRM software for small businesses: who AI recommends
We asked 6 buyer questions in ChatGPT, Perplexity and Gemini, 18 answers in all. None of the questions named a brand. This is how often each brand came up.
| # | Brand | Share of answers | Change since September | Avg position | Named first | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|
| 1 | HubSpot CRM | 94.4% | New | 2 | 10 | 6/6 | 6/6 | 5/6 |
| 2 | Zoho CRM | 77.8% | 0 | 3.1 | 2 | 6/6 | 4/6 | 4/6 |
| 3 | Pipedrive | 66.7% | +5.6 | 3.1 | 3 | 3/6 | 4/6 | 5/6 |
| 4 | Salesforce | 38.9% | 0 | 3.4 | 0 | 3/6 | 3/6 | 1/6 |
| 5 | Less Annoying CRM | 22.2% | 0 | 3.8 | 0 | 1/6 | 2/6 | 1/6 |
| 6 | Nutshell | 16.7% | +11.1 | 3.7 | 0 | 0/6 | 3/6 | 0/6 |
| 7 | Bigin by Zoho | 16.7% | New | 3.7 | 0 | 0/6 | 0/6 | 3/6 |
| 8 | Freshsales | 16.7% | -11.1 | 4.3 | 0 | 2/6 | 0/6 | 1/6 |
| 9 | monday CRM | 16.7% | +11.1 | 4.7 | 0 | 1/6 | 2/6 | 0/6 |
| 10 | Streak | 11.1% | +5.5 | 3 | 0 | 0/6 | 0/6 | 2/6 |
| 11 | Marketing Cloud | 11.1% | New | 3.5 | 0 | 1/6 | 0/6 | 1/6 |
| 12 | Salesflare | 11.1% | +5.5 | 4.5 | 0 | 0/6 | 2/6 | 0/6 |
| 13 | Close | 11.1% | 0 | 5.5 | 0 | 0/6 | 0/6 | 2/6 |
| 14 | Zoho One | 11.1% | New | 5.5 | 0 | 1/6 | 0/6 | 1/6 |
| 15 | EngageBay | 11.1% | New | 6.5 | 0 | 0/6 | 1/6 | 1/6 |
| 16 | GoHighLevel | 5.6% | New | 1 | 1 | 1/6 | 0/6 | 0/6 |
| 17 | ServiceM8 | 5.6% | 0 | 1 | 1 | 0/6 | 0/6 | 1/6 |
| 18 | HubSpot Sales Hub | 5.6% | New | 1 | 1 | 0/6 | 0/6 | 1/6 |
| 19 | Xero | 5.6% | New | 2 | 0 | 0/6 | 0/6 | 1/6 |
| 20 | Bitrix24 | 5.6% | -5.5 | 3 | 0 | 1/6 | 0/6 | 0/6 |
| 21 | QuickBooks UK | 5.6% | New | 3 | 0 | 0/6 | 0/6 | 1/6 |
| 22 | Account Engagement | 5.6% | New | 3 | 0 | 1/6 | 0/6 | 0/6 |
| 23 | Folk | 5.6% | New | 3 | 0 | 0/6 | 0/6 | 1/6 |
| 24 | Zoho Bigin | 5.6% | 0 | 4 | 0 | 1/6 | 0/6 | 0/6 |
| 25 | Lark | 5.6% | 0 | 4 | 0 | 0/6 | 1/6 | 0/6 |
Share is the percentage of the 18 answers that named the brand. Engine columns show how many of that engine's answers named it. Small moves between months are often noise.
Sites the answers cite most
How many answers cited each website as a source.
- techradar.com5
- blog.salesflare.com4
- nutshell.com4
- blog.hubspot.com3
- zite.com3
- nethunt.com3
- expertmarket.com3
- fitsmallbusiness.com2
- zdnet.com2
- ventureharbour.com2
- forbes.com2
- monday.com2
- spotsaas.com2
- larksuite.com2
- api.layer3labs.io1
The questions
The same questions are asked every month, in every engine.
- What is the best CRM for a small business?
- Which CRM is easiest to use for a small sales team?
- What is the best free or low cost CRM?
- Which CRM would you recommend for a UK service business?
- What is the best CRM for marketing and sales together?
- Which CRM should a growing B2B company switch to from spreadsheets?
How the index works, and the other industries we track.
In crm software for small businesses? See where you stand.
Axiom GEO tracks your own buyer questions across six AI engines as often as daily, compares you with the competitors you choose and shows which pages the engines cite.
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