AI visibility index, October 2026
UK car insurance: who AI recommends
We asked 6 buyer questions in ChatGPT, Perplexity and Gemini, 18 answers in all. None of the questions named a brand. This is how often each brand came up.
| # | Brand | Share of answers | Change since September | Avg position | Named first | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|
| 1 | LV= (Liverpool Victoria) | 77.8% | -5.5 | 2.4 | 4 | 5/6 | 4/6 | 5/6 |
| 2 | Aviva | 77.8% | -5.5 | 2.6 | 4 | 5/6 | 4/6 | 5/6 |
| 3 | Admiral | 66.7% | 0 | 3.4 | 1 | 3/6 | 4/6 | 5/6 |
| 4 | NFU Mutual | 50% | -5.6 | 1.8 | 6 | 4/6 | 2/6 | 3/6 |
| 5 | Direct Line | 50% | +5.6 | 5 | 0 | 1/6 | 3/6 | 5/6 |
| 6 | Hastings Direct | 38.9% | +11.1 | 5.1 | 1 | 2/6 | 2/6 | 3/6 |
| 7 | Saga | 27.8% | -5.5 | 4.4 | 0 | 2/6 | 1/6 | 2/6 |
| 8 | RAC | 27.8% | -5.5 | 5 | 0 | 2/6 | 3/6 | 0/6 |
| 9 | Marmalade | 22.2% | +5.5 | 1.5 | 2 | 2/6 | 1/6 | 1/6 |
| 10 | Ageas | 16.7% | New | 4.3 | 0 | 1/6 | 2/6 | 0/6 |
| 11 | Peter Best | 11.1% | New | 2.5 | 0 | 1/6 | 1/6 | 0/6 |
| 12 | AA | 11.1% | -5.6 | 3 | 0 | 0/6 | 2/6 | 0/6 |
| 13 | Churchill | 11.1% | 0 | 3.5 | 0 | 1/6 | 1/6 | 0/6 |
| 14 | By Miles | 11.1% | +5.5 | 5.5 | 0 | 1/6 | 0/6 | 1/6 |
| 15 | Esure | 11.1% | 0 | 7 | 0 | 1/6 | 0/6 | 1/6 |
| 16 | Ticker | 5.6% | New | 3 | 0 | 0/6 | 0/6 | 1/6 |
| 17 | AXA | 5.6% | -16.6 | 3 | 0 | 0/6 | 1/6 | 0/6 |
| 18 | Motor Vision | 5.6% | New | 3 | 0 | 0/6 | 1/6 | 0/6 |
| 19 | QuoteMeHappy | 5.6% | New | 3 | 0 | 0/6 | 0/6 | 1/6 |
| 20 | Ingenie | 5.6% | New | 4 | 0 | 0/6 | 0/6 | 1/6 |
| 21 | More Than | 5.6% | New | 4 | 0 | 1/6 | 0/6 | 0/6 |
| 22 | Elephant | 5.6% | New | 5 | 0 | 0/6 | 0/6 | 1/6 |
| 23 | RSA | 5.6% | New | 6 | 0 | 0/6 | 1/6 | 0/6 |
| 24 | 1st Central | 5.6% | New | 6 | 0 | 0/6 | 0/6 | 1/6 |
| 25 | Bell | 5.6% | New | 6 | 0 | 0/6 | 0/6 | 1/6 |
Share is the percentage of the 18 answers that named the brand. Engine columns show how many of that engine's answers named it. Small moves between months are often noise.
Sites the answers cite most
How many answers cited each website as a source.
- which.co.uk12
- finder.com9
- gocompare.com7
- moneysupermarket.com7
- forbes.com7
- uswitch.com6
- rac.co.uk5
- confused.com5
- fairerfinance.com4
- nimblefins.co.uk4
- moneyfactscompare.co.uk4
- lv.com4
- moneysavingexpert.com4
- motoringresearch.com3
- autoexpress.co.uk3
The questions
The same questions are asked every month, in every engine.
- Who is the best car insurance provider in the UK?
- Which UK car insurer is best for young drivers?
- Which car insurance company in the UK is best at paying out claims?
- What is the cheapest good car insurance in the UK?
- Which UK car insurers have the best customer reviews?
- Which car insurance is best for electric cars in the UK?
How the index works, and the other industries we track.
In uk car insurance? See where you stand.
Axiom GEO tracks your own buyer questions across six AI engines as often as daily, compares you with the competitors you choose and shows which pages the engines cite.
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