AI visibility index, October 2026
UK current accounts: who AI recommends
We asked 6 buyer questions in ChatGPT, Perplexity and Gemini, 18 answers in all. None of the questions named a brand. This is how often each brand came up.
| # | Brand | Share of answers | Change since September | Avg position | Named first | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|
| 1 | Monzo | 88.9% | 0 | 2.5 | 6 | 5/6 | 5/6 | 6/6 |
| 2 | Starling Bank | 83.3% | -11.1 | 2.1 | 6 | 4/6 | 5/6 | 6/6 |
| 3 | First Direct | 66.7% | -5.5 | 3.5 | 2 | 5/6 | 3/6 | 4/6 |
| 4 | Nationwide | 61.1% | +22.2 | 4 | 0 | 4/6 | 3/6 | 4/6 |
| 5 | Chase UK | 50% | 0 | 2.9 | 2 | 3/6 | 2/6 | 4/6 |
| 6 | Santander | 44.4% | 0 | 2.6 | 2 | 3/6 | 2/6 | 3/6 |
| 7 | HSBC | 27.8% | 0 | 4.2 | 0 | 3/6 | 2/6 | 0/6 |
| 8 | NatWest | 22.2% | +5.5 | 4.2 | 0 | 1/6 | 1/6 | 2/6 |
| 9 | Revolut | 16.7% | 0 | 3.3 | 0 | 1/6 | 1/6 | 1/6 |
| 10 | Lloyds | 16.7% | 0 | 4.3 | 0 | 1/6 | 1/6 | 1/6 |
| 11 | RBS | 16.7% | +5.6 | 5.7 | 0 | 1/6 | 0/6 | 2/6 |
| 12 | Barclays | 11.1% | -5.6 | 5 | 0 | 1/6 | 0/6 | 1/6 |
| 13 | The Co-operative Bank | 11.1% | New | 6.5 | 0 | 1/6 | 0/6 | 1/6 |
| 14 | Biscuit by Zopa | 5.6% | New | 2 | 0 | 0/6 | 1/6 | 0/6 |
| 15 | Royal Bank of Scotland | 5.6% | -5.5 | 5 | 0 | 0/6 | 0/6 | 1/6 |
| 16 | Wise | 5.6% | New | 5 | 0 | 0/6 | 1/6 | 0/6 |
| 17 | Virgin Money | 5.6% | 0 | 6 | 0 | 0/6 | 0/6 | 1/6 |
Share is the percentage of the 18 answers that named the brand. Engine columns show how many of that engine's answers named it. Small moves between months are often noise.
Sites the answers cite most
How many answers cited each website as a source.
- which.co.uk15
- finder.com10
- moneysavingexpert.com9
- reddit.com7
- forbes.com6
- moneyweek.com5
- wise.com5
- bankinggeek.com4
- clearscore.com4
- moneysupermarket.com4
- gov.uk3
- nationwide.co.uk3
- comparebanks.co.uk3
- starlingbank.com3
- selectra.co.uk2
The questions
The same questions are asked every month, in every engine.
- What is the best current account in the UK?
- Which UK bank has the best customer service?
- Which UK bank is best for switching my current account?
- What is the best banking app in the UK?
- Which UK current account is best for travelling abroad?
- Which bank should I open a joint account with in the UK?
How the index works, and the other industries we track.
In uk current accounts? See where you stand.
Axiom GEO tracks your own buyer questions across six AI engines as often as daily, compares you with the competitors you choose and shows which pages the engines cite.
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