AI visibility index, October 2026
UK mobile networks: who AI recommends
We asked 6 buyer questions in ChatGPT, Perplexity and Gemini, 18 answers in all. None of the questions named a brand. This is how often each brand came up.
| # | Brand | Share of answers | Change since September | Avg position | Named first | ChatGPT | Perplexity | Gemini |
|---|---|---|---|---|---|---|---|---|
| 1 | EE | 66.7% | -22.2 | 1.8 | 10 | 5/6 | 3/6 | 4/6 |
| 2 | SMARTY | 66.7% | +16.7 | 5.1 | 1 | 4/6 | 2/6 | 6/6 |
| 3 | giffgaff | 61.1% | +16.7 | 5.5 | 0 | 5/6 | 2/6 | 4/6 |
| 4 | Vodafone | 55.6% | -16.6 | 4.3 | 0 | 4/6 | 2/6 | 4/6 |
| 5 | O2 | 50% | -5.6 | 3.4 | 1 | 4/6 | 2/6 | 3/6 |
| 6 | Three | 50% | -16.7 | 4.3 | 0 | 4/6 | 1/6 | 4/6 |
| 7 | Lebara | 50% | +5.6 | 5.9 | 2 | 4/6 | 1/6 | 4/6 |
| 8 | Tesco Mobile | 44.4% | 0 | 5.4 | 3 | 2/6 | 2/6 | 4/6 |
| 9 | VOXI | 38.9% | +22.2 | 6.9 | 0 | 3/6 | 1/6 | 3/6 |
| 10 | Talkmobile | 33.3% | 0 | 6 | 0 | 3/6 | 1/6 | 2/6 |
| 11 | iD Mobile | 33.3% | +5.5 | 6.5 | 0 | 1/6 | 0/6 | 5/6 |
| 12 | 1pMobile | 27.8% | 0 | 4 | 1 | 0/6 | 0/6 | 5/6 |
| 13 | Spusu | 22.2% | +5.5 | 6.5 | 0 | 0/6 | 0/6 | 4/6 |
| 14 | VodafoneThree | 16.7% | 0 | 3 | 0 | 3/6 | 0/6 | 0/6 |
| 15 | Virgin Media O2 | 16.7% | +5.6 | 3.3 | 0 | 2/6 | 0/6 | 1/6 |
| 16 | Sky Mobile | 11.1% | 0 | 6.5 | 0 | 0/6 | 1/6 | 1/6 |
| 17 | Currys | 5.6% | New | 5 | 0 | 0/6 | 0/6 | 1/6 |
| 18 | BT Mobile | 5.6% | New | 7 | 0 | 0/6 | 0/6 | 1/6 |
| 19 | 1p Mobile | 5.6% | 0 | 9 | 0 | 1/6 | 0/6 | 0/6 |
| 20 | Plusnet | 5.6% | 0 | 11 | 0 | 0/6 | 0/6 | 1/6 |
Share is the percentage of the 18 answers that named the brand. Engine columns show how many of that engine's answers named it. Small moves between months are often noise.
Sites the answers cite most
How many answers cited each website as a source.
- insights.opensignal.com11
- ofcom.org.uk9
- expertreviews.co.uk8
- uswitch.com8
- which.co.uk7
- confused.com6
- switchsquid.com5
- newsroom.ee.co.uk5
- gocompare.com5
- telegraph.co.uk5
- choose.co.uk5
- moneysupermarket.com5
- ee.co.uk4
- vodafone.co.uk4
- 5g.co.uk4
The questions
The same questions are asked every month, in every engine.
- Which mobile network is best in the UK?
- What is the best SIM only deal in the UK?
- Which UK mobile network has the best coverage?
- Which UK mobile network has the best customer service?
- What is the cheapest reliable mobile network in the UK?
- Which UK network is best for 5G?
How the index works, and the other industries we track.
In uk mobile networks? See where you stand.
Axiom GEO tracks your own buyer questions across six AI engines as often as daily, compares you with the competitors you choose and shows which pages the engines cite.
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