People are already searching
Demand for aesthetics training is steady. Here are UK monthly searches from Google Keyword Planner, read on 29 October 2026.
| Search term | UK searches a month |
|---|---|
| aesthetics courses | 3,600 |
| botox courses | 1,900 |
| aesthetics training | 1,300 |
| aesthetics course near me | 1,000 |
Google is only half of it now. Many would-be students also ask ChatGPT or Gemini which academy to pick. They get a short list of names, and those academies get the enquiries.
What would-be students ask AI tools
A nurse thinking about aesthetics asks different things from a beauty therapist. Both want to know where to train, what it costs and what comes next. Here are some typical questions.
- What are the best Botox courses in the UK for nurses?
- Where can I do a foundation Botox and filler course in Manchester?
- Which aesthetics academies in London include live models on the course?
- How much does a dermal filler training course cost in Birmingham?
- Can a beauty therapist train in aesthetics, and which academies take them?
- Which aesthetics training providers offer support after the course?
These questions mix national and local. Some students will travel anywhere for the right course. Others want a venue within an hour of home.
How AI tools choose which academies to name
Search-enabled AI tools read what the web says about courses and providers. They often lean on course directories, review sites, Google Business Profiles and academy websites.
We have seen how strongly AI leans on directories. In our London dentists study of October 2026, 64% of 1,309 AI answers cited a dental directory. Training is a different field, though the pull towards listing sites is likely to be similar.
Academies that come out well tend to make life easy for the engine. Each course has a page with clear facts. Their listings agree with their website. Students leave reviews that name the course they took.
Common gaps we see on academy websites
A single courses page with a booking widget says little that an AI tool can quote. Course dates sit inside the widget. Prices may be missing. The venue is mentioned once, in the footer.
Fix that first. Give each course its own page, and state in plain text who it is for, how long it lasts, where it runs and what it costs. Explain what students receive at the end, in your own words.
Reviews are next. Ask each cohort for Google reviews and ask them to mention the course by name.
Then check every listing you hold. Old venues and old course names linger for years.
What axgeo.ai does for a training provider
axgeo.ai asks your chosen questions each week on ChatGPT, Gemini, Perplexity and Google AI Mode. It records which academies are named and how prominently. A Competitors page shows each rival's average position in answers.
Answer accuracy compares each answer with a fact sheet you approve. If ChatGPT gives an old price or a venue you left, you see it, along with the page it came from.
Rank tracking follows Google keywords such as botox courses in each city you track, nightly and down to town level. On Local Plus and up, question research finds the questions students raise on Reddit and Google. Content packs then help you turn them into pages.
You also get Google review tracking with drafted replies, page checks and a monthly report with your logo.
Plans
- Local, £99 a month plus VAT. One location, 20 questions a week, 10 Google keywords.
- Local Plus, £199. One location, 40 questions, share of voice and question research.
- Local Pro, £299. Two locations, 60 questions on all eight AI tools, daily reviews.
Academies training in three or more cities should look at Growth at £500 and up. All plans are monthly with no contract. See the pricing page for the full comparison.
Many academies also run a clinic. If that is you, read our page for aesthetics clinics. For the local groundwork behind it all, see AI search for local service businesses.