In brief
axgeo.ai is the Otterly alternative for UK businesses and agencies. Its Local plan is £99 a month plus VAT, priced in pounds, and every plan checks AI answers for accuracy. UK rank tracking, Google reviews and client reports sit in the same login. Peec AI, Profound, SE Ranking and AthenaHQ are the other common options.
Key points
- Otterly lists plans at $29, $189 and $489 a month, in US dollars and excluding tax.
- axgeo.ai Local is £99 a month plus VAT, in pounds, with no setup fee and no contract.
- Every axgeo.ai plan checks AI answers against a fact sheet you approve and shows the sources behind them.
- axgeo.ai adds UK rank tracking to town level, Google reviews and client reports in the same account.
For a deeper look at Otterly against axgeo.ai, see axgeo.ai vs Otterly.
What you get with Otterly
Otterly is an AI answer tracker with a low entry price. Lite is $29 a month, Standard is $189 and Premium is $489. All three are in US dollars and exclude tax.
Why teams look elsewhere
Most people pick Otterly for the price. For a UK buyer, that price is in dollars with VAT on top. So the real monthly cost moves with the exchange rate.
Others outgrow a tracker that only watches AI answers. They want rankings, Google reviews and accuracy checks in one place. Agencies also want client logins and reports with the client's logo.
The alternatives side by side
| Tool | Lowest listed price | Currency | Prices public |
|---|---|---|---|
| axgeo.ai | £99 a month plus VAT | Pounds | Yes, every plan |
| Peec AI | $95 a month | US dollars | Yes |
| Profound | 7-day trial with 50 prompts, then custom Enterprise | Not shown | No |
| SE Ranking | £54 a month | Pounds | Yes |
| AthenaHQ | Free tier with $25 credit, Starter at $295 a month | US dollars | Yes |
| Semrush AI toolkit | An add-on to the Semrush suite | Not quoted here | Add-on |
Moving from Otterly on a budget
If price was your reason for Otterly, look at axgeo.ai Local. It costs £99 a month plus VAT, paid in pounds. There is no setup fee and no contract.
For that you get one location and 20 questions a week. Each one is asked of ChatGPT, Gemini, Perplexity and Google AI Mode. You also get 10 Google keywords and weekly review tracking. Three people can log in.
Need more? Local Plus is £199 and adds Claude, Claude with search and the two apps each month. Local Pro is £299 for two locations, with all eight tools weekly.
Why one AI tool is not enough
A cheap plan that watches only one or two AI tools can miss most of the story.
Our own study of London dentists, run on 26 October 2026, shows this well. We collected 1,309 answers from ChatGPT, Gemini, Perplexity and Google AI Mode. In 32 of 33 boroughs the four tools each put a different practice first. 59% of the practices named came from just one tool. Only 13% were named by all four.
What axgeo.ai does that Otterly does not
This is where axgeo.ai goes further for UK buyers.
- Answer accuracy breaks each AI answer into claims and grades them against a fact sheet you approve. It shows the source pages the engine used, so you know which site to fix.
- Rank tracking runs nightly to position 30, down to town level in the UK. AI Overviews and the local map pack are shown too.
- Google Business Profile reviews come in with an AI draft reply. You can tag each one to a campaign or a member of staff.
- The local citations check runs a live audit of your name, address and phone number.
- Work management logs a baseline for every fix and then the measured outcome.
- Every plan comes with a monthly report carrying your logo. On the Agency plan, client reports carry each client's logo.
- Prices are in pounds, every plan's price is public, and you can cancel at any time.
Everything else, in the same login
- AI visibility tracking on up to eight AI tools, including ChatGPT, Gemini, Perplexity, Google AI Mode and Claude.
- A weekly Google AI Overviews check for your keywords, every Monday.
- A business fact sheet, ranked fixes and schema on every plan.
- Share of voice weighted by position, with a prominence score from 0 to 100.
- Citation and source tracking for the pages each engine cites.
- QA Finder, with real questions from Reddit and Google.
- A page audit of 59 checks in 6 groups, rerun weekly.
- Reddit insights and AI crawler analytics.
- GA4, Search Console and a data API on Growth and up.
axgeo.ai, our pick
axgeo.ai is built and run in the UK by Axiom Flux Ltd. Every price is on the website.
Local starts at £99 a month plus VAT. Growth is £500 for three locations and 100 questions a week. Professional is £799 for five. Agency is £1,499 for 10 client workspaces, with staff and client logins. Dental practices have their own plans from £99 a month plus VAT. See axgeo.ai pricing.
Peec AI
Peec AI lists plans at $95, $245 and $495 a month, in US dollars. It has no industry pages. See our Peec AI alternatives.
Profound
Profound's pricing page shows a 7-day trial with 50 prompts and custom Enterprise pricing. No prices are listed.
SE Ranking
SE Ranking sells SE Visible at £54, £111 and £239 a month. Its local AI product is marked coming soon. Its own site says it does not audit Google Business Profile, NAP details or the local pack.
AthenaHQ
AthenaHQ has a free tier with $25 of credit. Starter is $295 a month.
The Semrush AI toolkit
This is an add-on to the Semrush SEO suite, for teams that already use Semrush.
Picking one
If you want an Otterly alternative priced in pounds, with accuracy checks, rankings and reviews in one login, choose axgeo.ai. Start on Local at £99 a month plus VAT. See axgeo.ai pricing.
Competitor details are taken from each vendor's own website, read 2 November 2026.