The best GEO tools for UK teams in 2026

How this list works

This list is for UK buyers, so prices are in pounds where the vendor shows them. If you want the questions to ask any vendor, our guide to choosing an AI visibility tool covers them.

What does a GEO tool do?

It asks AI engines the questions your buyers ask, on a schedule, and keeps what comes back. Each answer is read for your brand, your competitors and the pages the engine cited. The answers people get in ChatGPT or Gemini are private, so asking the same questions week after week is the only practical way to see them.

The better tools go a step further and tell you whether the answer is right. Being named with the wrong prices, the wrong service area or an old address can cost you more than not being named at all.

How do the main GEO tools compare for UK buyers?

Prices are the lowest listed on each vendor's own pricing page on 25 October 2026.

What only Axiom GEO does

None of the other tools in this guide list these on their own sites.

• Every fix gets measured. Accuracy issues, content gaps and new questions become tasks in work management with a baseline, and the platform checks back later to see whether the issue cleared or visibility rose.
• Google reviews come in daily for every location. Tag each one to the campaign or salesperson that earned it, and there is an AI draft reply waiting.
• The local citations audit reads each live directory listing and flags any where your name, address or phone number is wrong.
• The entity audit rebuilds the entity graph your structured data publishes and shows where the links break. The schema generator then writes the JSON-LD to fix it.
• Share of voice is weighted by where you appear in each answer, because being named first is worth more than being named fifth. Your average position sits next to every competitor's, and a 0-100 prominence score rolls position, recommendations, citations and sentiment into one number.
• Reddit insights picks out the subreddits AI engines cite in your topic, using answers you already track.
• QA Finder mixes People Also Ask, Google autocomplete and Reddit with your own enquiries and call notes, so the prompts you track are the questions buyers really ask you.
• You pay one monthly price per plan, in pounds, and it covers several sites. Nothing is charged per check, per domain or per credit.

Everything else, in the same login

Axiom GEO also does the rest of the job, so you do not need a second tool:

• Answer accuracy grades each claim as correct, partly true, wrong, out of date or not covered against a fact sheet you approve. When an engine cites nothing, a source finder hunts down the page that said it.
• Rank tracking goes to position 30 and down to town level in the UK, with a weekly AI Overview check that keeps every source Google cited.
• Your backlinks, link gap and prospect pipeline are in the same account.
• AI visibility tracking covers ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and AI Overviews, and can collect answers as the ChatGPT and Gemini apps show them.
• Citation tracking lists the domains and pages each engine cites, sorted by type, and shows which of your own URLs get picked.
• AI crawler analytics reads your server logs to show which AI bots visit and what they fetch.
• AI traffic analytics pulls the visits AI engines send you out of GA4 and Search Console and puts them next to your organic numbers.
• Content opportunities rank what to write or fix next. Content packs turn a buyer question into ready-to-paste HTML with FAQ schema.
• The page audit runs 59 checks on each page, from on-page SEO and schema to E-E-A-T and GEO signals, and marks every one pass or fail.
• Topic gaps show the parts of your subject that engines link to a competitor instead of you.
• Multi-market tracking runs the same prompts in each country or region and splits share of voice by market.
• Each client gets a separate workspace with its own logins, and client reports carry the client's logo.
• A read-only API feeds your data into Google Sheets and Looker Studio.

The tools one by one

Axiom GEO, our pick

Axiom GEO is built and run in the UK by Axiom Flux Ltd for agencies and brands that want the whole picture in one place.

Growth, Professional and Agency plans ask ChatGPT with search, Gemini with Google Search, Perplexity and Google AI Mode, plus Claude with or without search and the ChatGPT and Gemini apps. AI Overview checks run each week on your rank tracking keywords, and rank tracking covers UK locations down to town level.

Answer accuracy is in every plan. It breaks each answer into claims and checks them against a fact sheet you approve, then points to the page behind a wrong detail. Share of voice is weighted by position, so being the first name in an answer counts for more than being the fifth. Reviews, local citations and monthly client reports with your client's logo are in the same account.

Growth is £500 a month plus VAT for 3 sites and 100 prompts a week. Professional is £799 for 5 sites. Agency is £1,499 for up to 10 client workspaces and 350 prompts a week. Separate plans for dental practices start at £99 a month plus VAT. Each plan has one monthly price with no charge per check. See Axiom GEO pricing.

The Semrush AI toolkit

An add-on for teams who already use Semrush. It costs £80.22 a month per domain on yearly billing and tracks 25 custom prompts a day on ChatGPT, Google AI, Gemini and Perplexity, with no Claude listed. The price is per domain, so it rises with every client or brand you add. See our Semrush comparison.

Profound

Aimed at large US brands, with up to nine engines on its Enterprise plan. The pricing page shows a free 7-day trial and custom Enterprise pricing, so you will need a sales call to see a cost. See our Profound comparison.

Otterly

An AI answer tracker priced in dollars, from $29 a month for 15 prompts. Gemini, AI Mode and Claude are sold as add-ons, and it does not list rank tracking or accuracy checks.

Peec AI

A Berlin-based tracker priced in euros. Starter is €85 a month for 50 prompts, tracked daily on three models of your choice. Agencies buy credits, one per prompt per model per day. See our Peec AI comparison.

SE Ranking

A rank tracker with AI added on. The AI Search add-on is £69 a month (£55.20 yearly) on top of a plan from £76, and covers AI Overviews, AI Mode and ChatGPT. Perplexity, Gemini and Claude are not in it.

Ahrefs' AI index, Brand Radar

Ahrefs' AI index, from €179 a month, for looking up brands across AI answers. Paid Ahrefs plans include a few custom prompts from the Lite plan. Prices are in euros. See our Ahrefs comparison.

Why location matters

For most buyers features come first, but where a supplier is based still counts. A UK-built tool means invoices in pounds with no exchange rate, support in UK hours, and rank tracking and prompts framed for UK towns rather than US cities. Axiom GEO is built here. Semrush and Profound are American, Otterly is Austrian and Peec AI is based in Berlin.

Which should you choose?

If you are a UK agency running several clients, or a UK brand that needs to know whether AI engines are getting its facts right, Axiom GEO is built for you. It is the one tool here that puts AI visibility, accuracy checks, UK rank tracking, reviews and client reports in one login, at one monthly price in pounds.

Whatever you shortlist, run it on 20 to 30 of your own buyer questions for a few weeks and read some raw answers yourself. Start with Axiom GEO.

Competitor details are taken from each vendor's own website, read on 25 October 2026.