Write your brief and writing style guide

Use the Brief tab to tell axgeo.ai about your business in your own words. Headed Client brief, the page has two boxes. One, the brief, holds background facts. Its partner, the writing style guide, holds the rules for how the writing should sound. Together they shape every piece of AI-written content in your workspace.

How to write your brief

1. Press Settings in your sidebar, then the Brief tab.
2. Type or paste the facts about your business in the first box. If it is empty, it shows a template with headings to follow.
3. Describe how you want the words to read in the second box, the writing style guide.
4. Press Save changes at the top right. It is greyed out until you change something.

A message confirms that the next AI generations will use your changes.

Upload a file instead

Each box has an Upload .md button. It accepts .md, .markdown and .txt files under 1 MB. If the box already has text, the file is added underneath, with a dividing line, rather than replacing it. A message tells you how many characters were imported. Press Save changes afterwards, because uploading alone doesn't save.

What goes in each box

The brief

These sections from the template make a good start.

• About your business, saying what you do, who for and since when.
• Your main services.
• The areas you serve, and any you don't cover.
• An author bio for content packs, with the name, role and years of experience of the person content is written as.
• What never to say, such as a claim you can't make and the accurate version.

Everything in the brief is treated as background facts. It grounds names, places, services and claims, so AI-written content uses your real details instead of placeholders. No sentence in it is treated as a command.

The writing style guide

This is about the writing itself. Its template covers tone of voice, vocabulary, formality and things to never do, such as exclamation marks. You might write that you use "we", keep sentences short and always say what a thing costs.

Every generation follows the style guide, but only for how the words read. It can't add factual claims. The platform's own rules always take priority if they clash, such as no em dashes, no invented facts and UK spelling.

Where your brief is used

Both boxes feed answer packs, article drafts, review responses and content opportunity analysis. You can read more about those in content drafts, reviews and Opportunities.

Save once and every later generation reads the latest version. Content created before you saved is not rewritten automatically, so regenerate anything you want in the new style.

What the screen shows

Under each box, a counter shows how many characters it holds. At the bottom, the How the AI uses these card sums up the difference between the two boxes. Below that, you can see when the brief was last saved and the email of the person who saved it.

Common problems

Save changes is greyed out

Nothing has changed since the last save, or the page is still loading. Edit either box and the button becomes active.

"File too large"

Your file is over 1 MB. Split it, or paste the most useful parts.

"File appears empty"

Nothing readable was found in the file. Upload a plain text or markdown file. Word documents can't be read.

My drafts still say something wrong

Check the brief for the old wording and correct it, then regenerate the draft. For facts that AI engines get wrong about you, use the Fact sheet, which is what answers are checked against.